Marcelo Goudard
18+ years building growth, brand, commercial and digital systems across 30+ organisations, 15 sectors and 12 countries.
Portrait placeholderStrategy that reaches execution.
Marcelo's career began in marketing and commercial growth, then expanded into broader responsibilities involving multidisciplinary teams, product, technology, operations, commercial functions, strategic initiatives and business performance. His work sits between leadership priorities and the systems required to execute them.
The consistent thread is the translation of complex commercial objectives into operating plans, marketing systems, cross-functional initiatives, digital infrastructure, performance frameworks and measurable outcomes.
Organisations & engagements
The organisations below include leadership, advisory, consulting and project relationships. Inclusion does not imply employment in every case.
Commercial outcomes
A selection of documented outcomes from leadership and strategic engagements. Performance figures refer to the stated marketing or commercial metrics and are not presented as total company P&L.
Zillionaire Markets
Activation moved from 30% to 70% within 30 days, revenue per customer increased 44%, marketing ROI exceeded 4x, and a nine-person marketing team was built from zero.
PicPay
Monthly active users increased across the engagement context, with 30-day retention up 40% and adoption of a new vertical up 29% within 90 days.
Bitso
First-trade conversion improved 46% and user base increased from 3.5M to 9M in the engagement context.
XP Investimentos
Qualified institutional pipeline.
O Boticário
CRM-attributed sales, with purchase frequency up 22% and more than 8M active loyalty members.
Luxury Hospitality
Booking conversion at Copacabana Palace, alongside an 8 percentage-point increase in direct-channel revenue contribution.