Expertise

Capabilities

A working capability set across commercial growth, marketing, strategic operations, data, revenue technology and organisational systems.

Commercial Growth

Growth StrategyRevenue ArchitectureCustomer AcquisitionInternational ExpansionCommercial InfrastructureGo-to-Market Strategy

Marketing & Brand

Brand StrategyIntegrated MarketingPerformance MarketingDigital MarketingCustomer LifecycleCRMAudience DevelopmentCommunications

Strategic Operations

Cross-Functional LeadershipExecution GovernanceKPI ArchitectureOKRsPerformance DashboardsOperational FrameworksProcess OptimisationExecutive Reporting

Digital & Analytics

GA4Google Tag ManagerAdobe AnalyticsPower BITableauLooker StudioAdvanced ExcelAttributionCohort AnalysisConversion Optimisation

CRM & Revenue Technology

SalesforceHubSpotMarketing AutomationLead ScoringLifecycle ArchitectureMQL-to-SQL GovernancePipeline Reporting

Organisational Systems

NotionAirtableJiraAsanaMonday.comClickUpMiro