AI-Native Business Systems
Practical AI-enabled systems at the intersection of business strategy, marketing, operations and automation.
AI is most valuable when it becomes infrastructure, not a novelty.
Marcelo builds production-oriented workflows and internal tools using modern AI APIs, automation platforms and structured business logic. The emphasis is on business usefulness, governed outputs and integration into the way teams work.
Ships production systems, not just AI prompts. The capability is positioned as applied business systems work, not as unsupported software-engineering credentials.
AI platforms
OpenAI APIs, Anthropic Claude APIs and Google Gemini APIs for analysis, content systems, classification, summarisation and internal productivity workflows.
Automation
n8n, custom workflows, structured data, automated reporting, lead qualification, data consolidation and marketing automation.
Executive intelligence
AI-assisted analysis, decision support, content production systems, workflow optimisation and practical interfaces between data and leadership action.