About Marcelo
An editorial overview of a career spanning marketing, commercial growth, strategic operations, digital transformation and international business.
Marcelo Goudard is an international marketing, commercial growth and strategic operations leader with more than 18 years of experience across Latin America, the Middle East and international markets.
His career has involved work with founders, leadership teams and organisations across financial services, fintech, digital platforms, aviation, hospitality, luxury, consumer goods, beauty, real estate, B2B SaaS and technology.
The path into business was not conventional. Marcelo began playing guitar at 12, trained as a musician, became a multi-instrumentalist and composer, and worked as a freelance commercial music producer. Producing music for a marketing agency eventually opened the door to his first marketing role, starting the professional trajectory that followed.
Over time, responsibilities moved beyond campaigns into acquisition economics, CRM, product collaboration, commercial architecture, team building, executive reporting, digital infrastructure, international expansion, cross-functional delivery and organisational systems.
He has built and led multidisciplinary teams of up to 20 professionals and governed more than USD 40 million in cumulative marketing investment. His working style combines board-level context with enough operational depth to understand how strategy will actually be implemented.